Challenge

4‑H and FFA participants as well as those who raise and sell animals to local markets were searching for a better way to track and measure costs and profits.

At the time there were few options available with features that supported all aspects of animal husbandry. Farmers were seeking a solution that was mobile friendly for use in the field.

Picture of the FarmIT splash screen and home screen on two iPhones — The FarmIT application splash screen and home screen.

Solution

Project scope consisted of application build-out and design from the ground up. Assisted in requirements gathering and establishing product features and functionality.

As a Product Designer I was responsible for delivering design and branding with mock-ups and other UX artifacts prepared for handoff to an IT development team.

Created for users who want to track individual animal's acquisition information, including weight, cost, and acquisition dates. In addition, users can track an animal's growth and weight gain, as well as costs associated with feed, veterinary medicine, harvesting, and processing.

Picture of the FarmIT tracking screen and dressing screen on two iPhones — The FarmIT application tracking screen and dressing screen.

FarmIT logo and application icons.

Picture of the FarmIT tracking screen, settitngs and calculate screens — Secondary FarmIT screens.

Picture of the FarmIT weight and settitngs screens — Secondary FarmIT screens.

The application met with favorable response

While the launch saw limited regional deployment, the feedback was positive and users felt the features were comprehensive and served their needs.

The application greatly benefited 4-H and FFA participants with their animal husbandry projects and allowed farmers and ranchers who raise livestock to better track and measure costs and profits.

Users liked large main menu buttons on home screen

Feedback indicated animal summary screen was easy to navigate and use

Detailed animal profile page rated high by users

Additional functionality allowed users to track individual animals by scanning barcodes and quick response codes (QR codes) contained on livestock ear tags

Supporting farmers' need to track
food animals to market

4-H and FFA participants who raise livestock were searching for a better way to track and measure costs and profits.
I led the effort to create a mobile application to allow users to track individual food animals from origin to market.

Project Highlights

Challenge

4‑H and FFA participants as well as those who raise and sell animals to local markets were searching for a better way to track and measure costs and profits.

Solution

Project scope consisted of application build-out and design from the ground up. Assisted in requirements gathering and establishing product features and functionality.

Impact

The application met with favorable response

While the launch saw limited regional deployment, the feedback was positive and users felt the features were comprehensive and served their needs.

Users liked large main menu buttons on home screen

Feedback indicated animal summary screen was easy to navigate and use

Detailed animal profile page rated high by users

Additional functionality allowed users to track individual animals by scanning barcodes and quick response codes (QR codes) contained on livestock ear tags

Supporting farmers' need to trackfood animals to market

4-H and FFA participants who raise livestock were searching for a better way to track and measure costs and profits. I led the effort to create a mobile application to allow users to track individual food animals from origin to market.

Project Highlights

Challenge

4‑H and FFA participants as well as those who raise and sell animals to local markets were searching for a better way to track and measure costs and profits.

Solution

Project scope consisted of application build-out and design from the ground up. Assisted in requirements gathering and establishing product features and functionality.

Impact

The application met with favorable response

While the launch saw limited regional deployment, the feedback was positive and users felt the features were comprehensive and served their needs.

Users liked large main menu buttons on home screen

Feedback indicated animal summary screen was easy to navigate and use

Detailed animal profile page rated high by users

Additional functionality allowed users to track individual animals by scanning barcodes and quick response codes (QR codes) contained on livestock ear tags

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Supporting farmers' need to track
food animals to market

4-H and FFA participants who raise livestock were searching for a better way to track and measure costs and profits.
I led the effort to create a mobile application to allow users to track individual food animals from origin to market.